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Asked Questions |
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Q: What are the Top Search Engines and Directories?
A:Yahoo, LookSmart and Dmoz/Netscape and AOL are the top directories, while Google, Alta Vista, Excite, HotBOT, Lycos and MSN Search are the Top Engines. However sometimes these engines/directories pull information from each other so html coding and proper submission to them, is crucial.
Q: How do I know how much to spend for my site design and promotion?
A: Simple, how much is one lead worth to you? Ex: If you're selling real estate, how much is your average sales fee? After you determine how much a lead is worth, then you need to know how many visitors must come to your site before you convert one to a client or sale. Is your conversion ratio 1-500? Or is it more or less? We can help you determine this BEFORE we build your site.
Wow, knowing what to expect before you invest your money? What a concept. A concept that some of our competitors don't even care about. But
NetStorm
Marketing does care.
Q: What do you mean conversion?
A: If you have 100 visitors come to your site in a given month, for instance, and let's say that only 5 of those visitors, actually call you. Then from those 5 callers, you actually sell (or convert) 2 of them to buy your product or service. That is your conversion rate or ratio. Understand that different types of businesses have different conversion ratios, this is just a very simple example. But you can see from this example how important site design, optimization and promotion really are. Do it right, you make money. But if you do it the wrong way, you lose and so does the customer. We personally know of a jeweler that spent a bundle on design, but almost nothing on promotion. That's like building a wonderful storefront in a secret location. That mistake will kill you in the dirt world and it will kill you on the NET.
Q: How do we get started?
A: Call us at
208-420-5749
or go to our Online Consultation Request Page by
clicking here.
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